Aaron Williams

Education

• Bachelor of Arts in Journalism, Ithaca College

Aaron Williams is an experienced marketing and communications leader with over 15 years of expertise in brand strategy, digital marketing, and content development. As Director of Marketing and Communications, he crafts storytelling strategies that strengthen institutional branding and engage prospective students, alumni, and donors.

Previously, Aaron served as Marketing Director for Ironshield Brewing and Hop City Craft Beer and Wine, where he led teams in multi-market campaigns, boosted online visibility by over 300,000 monthly searches, and drove a 400% increase in social media reach. His background also includes managing digital strategy and brand coordination for Monday Night Brewing, where he spearheaded web redesigns and secured national media placements.

Aaron’s career began in broadcast journalism and radio, including nearly a decade with Salem Media Group and six years as a meteorologist with The Weather Channel, where he covered major events such as Hurricane Katrina.

Aaron lives in Lawrenceville, Georgia with his wife Eve and children Evyn and Isla. Aaron’s oldest son, Jay, is a history major at Mercer and a member of the marching band.

Contact Aaron Williams

Moye Pharmacy and Health Sciences Center, #206
(678) 547-6244
williams_a02@mercer.edu